ABOUT US

From a young age, I have always loved cars. Sports cars, muscle cars, and exotics all captured my attention. I was drawn to the design, the performance, and the emotion behind every machine.

At the same time, I have always loved watches.

What started as two separate passions eventually became one idea. I realized that the same qualities I admired in cars, precision, craftsmanship, performance, and attention to detail, were exactly what I loved about watches.

So I decided to put the two together and start my own watch company.

Every watch I create is inspired by automotive design and driven by a lifelong appreciation for both worlds. These are watches made for people who love cars the way I do, and who see a watch as more than just a way to tell time.

- Lucio Hightower-Rojas,

12/15/2025